Tuesday, January 26, 2016

Great Program, Applications Open #beablackburnranger2016

It is pretty rare for a company to give back as prominently as Blackburn Design is giving back.  The bicycle accessories company is in the fourth year of appointing 6 people to serve as their brand ambassadors.  In exchange for testing equipment, Blackburn Design sends the applicants to Ranger school.  The term "Ranger" is what Blackburn Design calls it's ambassadors.

It is a pretty good deal if you have the time.  The company asks it's rangers to choose between riding the Pacific Coast Route (not to be confused with the Pacific Crest Route), or the Great Divide Mountain Bike Route (GDMTBR).  Both routes are mapped by the Adventure Cycling Association.



Blackburn says they know who their customers are and they give the ranger sponsor-ships to people who are able to represent the brand well.  In the first year of the program they asked everyone they could think of if the person was planning any long distance rides.  Today, it is a little different, the program has a lot of fans who watch for the application process to open each year.

It is interesting to note, getting the most clicks on your application video posted on You Tube is not a guarantee you will become a ranger.  The person, actually family, with the most clicks last year did not get the nod from Blackburn.

So what does make a good Blackburn Ranger?  The only way to know is to apply.  If you are sitting on the fence, now would be a great time to get your video done.  The written part of the application is very straightforward.  It is a good deal for everyone.  Blackburn Design gets publicity and earns a good name in the community.  The Ranger gets an experience of a lifetime!

You can apply for the ranger program here.

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